About Us

How we came about...

This company formed under a tree, started by university friends Siji and Mihret. The idea began when Siji noted that there needed to be a way to simplify the process of Aso EbI. To get more people involved with the custom and making it affordable. So we’ve created a platform where we offer a variety of fabric for the celebrants to choose and manage with the option, to manufacture designs. We offer traditional styles, as well as modern designs. This is a bold and exciting idea, one which we knew if done right, could change how things are done within our community.

Culture & History...

Aso EbI means ‘Family Uniform’ in Yoruba, one of the languages spoken in Nigeria, Africa.

It is the process in which, when a celebration takes place the Celebrant ‘Event Organiser’ picks a particular fabric of their choice, which is then sold to their guests ‘friends and family’ whom then have the dress patterns of their choosing created. Traditionally ‘Agbada, Dashiki - Men or Buba, Skirt & Gele - Women’

Our Values

Our top priority is inclusivity & meeting our customer needs. A fundamental reason for this company’s existence is to provide an alternative in terms of market, but equally as important is a shared culture. As British African’s, we feel It's important to have options within our society, to share culture, customs & be represented. We want to make our customs easily accessible, providing it an opportunity to grow so more people can partake in a fun and long standing tradition.

The Goals

With our combined prior knowledge of fashion and textiles in conjunction with previous business management, we feel we have enough passion, drive and ambition to see this through.

We are incredibly excited for this journey, and the growth of this company.